About Us

Priyanka, raised in a family with roots in the jewelry industry, is the seventh generation carrying the business forward. Starting at the age of 13, Priyanka realized the true inclination she had towards jewelry and loved learning the history behind certain pieces. Her passion further grew when she started traveling for trade shows with her family and studied at the Fashion Institute of Technology, where she was constantly surrounded by creativity. She further studied the gem programs of Graduate Diamonds and Applied Jewelry Professional Program at the Gemological Institute of America. Over the years, Priyanka has gained a tremendous amount of knowledge and experience in the industry which combined with her motivation to expand the business, which led to the formation of D’ Deco Jewels.

D’ Deco Jewels, located in New York City, belongs to a family that has been associated with fine quality precious gemstones and jewelry for seven generations and counting. The foundation of the company traces back to the 1800s in Delhi, India. In the late 1900s, the sixth generation of the company permanently established its international footprint in America as Beacab Gems. The passion, dedication, and knowledge kept expanding and branched out to lead to the formation of D’ Deco Jewels in 2018. We offer an exquisite and carefully hand-picked selection of fine jewelry from the 1800s to present day, including signature pieces from Belle Epoque, Art Nouveau, Art Deco, Retro, and Modern. Our vast collection consists of estate pieces from Tiffany & Co., Cartier, Van Cleef & Arpels, or designed by D’ Deco. We can also work with you to turn your imagination into a unique piece of fine custom jewelry.